Website Design & Development:
Truss Techno Softs is dedicated to developing and delivering best-in-class education. We focus on evolving quality "solution-based" classes around Business Services Management (BSM) processes and technologies that help to enable our customers to optimize their IT infrastructure and at the same time discover how Truss Techno Softs can solve contemporary business challenges.
We are unique in the sense that we are among the very few companies in India that work with templates. A template can be thought of as a pre-made Website. A template is a pre-made layout for your web page.
Once you choose from our ever increasing collection of templates, our team gets to work. Each template is made to be easily customized. Each template includes fully coded html index and content pages, as well as a set of blank images and Photoshop files to make our customization job as easy as possible for you so that you can get you website at the earliest.
Payment Gateway Integration Service:
A payment gateway is an e-commerce application service provider service that authorizes payments for e-businesses, online retailers, bricks and clicks, or traditional brick and mortar. It is the equivalent of a physical point of sale terminal located in most retail outlets. Payment gateway protects credit cards details encrypting sensitive information, such as credit card numbers, to ensure that information passes securely between the customer and the merchant and also between merchant and payment processor.
In partnership with one of world's leading payment gateway firms we provide you free website integration so that you can get to collect payments over the internet (conditions apply).
Payment Gateways
• PayPal
• 2Checkout
• WorldPay
• Authorize.net
• VeriSign PayFlow Pro
• Tripledeal
• Linkpoint
• Paycom
Payment Gateway Integration:
Payment Gateway refers to an e-commerce service that authorizes payments for e-businesses & online retailers. It in a way represents a physical POS (Point-of-sale) terminal located in most retail outlets. Payment gateways encrypt sensitive information, such as credit card numbers, to ensure that information passes securely between the customer and the merchant.
• Working of Payment Gateway
• Why Payment gateway is required?
Types of Payment Gateways
The Payment Gateway is needed to be acquired by the owner of the site and the integration of the same in to the web site is performed by us. There exist various types of Payment Gateways, some of which are mentioned below & since it requires varying amount of effort in integrating; so cost for integration of each Payment Gateway varies accordingly, starting from the minimum amount of Rs 5000/-
Working of Payment Gateway
Though it may sound simple but actually the entire working of a payment gateway comprises of multiple complex steps; a brief of which is given below: -
• Visitor places the order on website and it is sent to the merchant's web server in encrypted format. This is usually done via SSL(Secure Socket Layer) encryption.
• The transactions details are then forwarded to the concerned Payment Gateway.
• The transaction information is then passed on to the merchants acquiring bank by the Payment Gateway.
• Merchants acquiring bank then forwards the transaction information to the issuing bank (one that issued the credit card to the customer).
• Then the card issuing bank sends a response back to the Payment Gateway. The response includes information that whether the payment has been approved or declined. In case of declination the reason is also send in the response.
• The response is then forwarded by the Payment Gateway to the merchants server.
• At merchants server the response is encrypted again and is relayed back to the customer. This allows the customer to know that whether the order has been placed successfully or not.
• The entire process typically takes less than 5 seconds. At the end of the bank day (or settlement period) the acquiring bank(or card issuing bank) deposits the total of the approved funds in to the merchants nominated account.
Why is Payment Gateway needed?
Payment Gateway holds the essence of any ecommerce site. One cannot think of making or receiving on-line payments without a Payment Gateway. Payment Gateway basically refers to an e-commerce service that authorizes payments for e-businesses & online retailers. It in a way represents a physical POS (Point-of-sale) terminal located in most retail outlets. Payment gateways encrypt sensitive information, such as credit card numbers, to ensure that information passes securely between the customer and the merchant.
Website Maintenance Services:
Your website is a round the clock information desk about your business. A prospective client can access this information from anywhere in the world at any time. It is hence imperative that the site is running perfectly and that fresh and newer elements are added regularly. As much as updating website regularly is crucial for a successful online presence, engaging the right skilled brains & hands is critical. Typically website updating and maintenance involves web designer, web animator, software engineer, database administrator, web server administrator and copy writer. Our clients have access to this entire pool of skill-set at nominal prices for keeping their websites alive!
Our maintenance services cover the following tasks:
• Content and Imagery Updates on Existing Web-pages
• Addition of static pages
• Technical Trouble-shoot and Customer Support
Training in Internet Services:
Millions of websites and billions of web pages - marketing on the Internet is increasingly becoming more and more complicated. Business people worldwide are groping for strategies that would ensure regular and targeted traffic flow to their websites. However, just like the brick and mortar physical world of business, internet marketing or web promotions are a strategic mix of various promotional tools and techniques. Together (and if used correctly), this marketing mix offers a simple way out of the web promotions maze.
Marketing a website for customer acquisition has numerous methodologies:
• Search Engine Optimization
• Social Media Optimization
• Link Exchange and Building
• Affiliate Marketing
• Viral Marketing
• Social Bookmarking
• Directory Listings
• Blogs
In partnership with one of India's leading firms we provide you a free training program on some of these topics so that you can get to feel the power of Internet Marketing (conditions apply).
Website Analytics Services:
Get access to enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Analytics, you're more prepared to strengthen your marketing initiatives and create higher converting websites.
Internal Site Search
Understand visitor intent, find out what your customers are really looking for and speed up time to conversion.
Benchmarking
Find out whether your site usage metrics underperform or outperform those of your industry. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data.
Advanced Segmentation
Isolate and analyze subsets of your traffic. Select from predefined custom segments or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports.
Custom Reports
Create, save, and edit custom reports that present the information you want to see organized in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as you want it.
Dashboards
No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.
In partnership with one of world's leading firms we provide you free analytics so that you can get to harness the power of your website (conditions apply).
Flash Development
Since its introduction in 1996, Flash has become a popular method for adding animation and interactivity to web pages. Flash is commonly used to create animation, advertisements, and various web page Flash components, to integrate video into web pages, and more recently, to develop rich Internet applications.
So when should you use Flash?
Flash should be used when someone wants to create a presentation that is similar to a television commercial. This type of presentation is something where the user sits back and enjoys the show as the Flash movie delivers the message to the clients with animation, sound and possibly video.
Website Promotion @ Truss Techno Softs
PPC Campaigns
PPC or Pay per click program by search engines is a method to target niche visibility on the search engines for user oriented queries. Pay per click is basically paid marketing or a sponsored program of search engines wherein one has to pay the search engines per click by a user. Various search engines have different sponsored programs of which most popular is the Google-Adwords.
PPC Processes:
Keyword Selection
Keyword section is the most important part of the entire process since these keywords decide the kind of visibility a website will receive from the paid marketing. Various search engines provide this facility to find & select the best possible keywords for the campaign.
Bidding Process
Once the keywords have been selected, the next stage is to bid for the keywords. These are bids per click by the users and the process allows users to determine their budgets for the campaign. Also, one can always choose the highest per click cost to ensure a first position visibility of the website on SERPs.
Campaign Management
Once the ads are live, it is indispensable to track the user movement for the campaign. Knowing the precise user activity, the advertiser may require adding more keywords, deleting non-performing keywords, introducing negative keywords if the campaign is run on a broad search, target country-wise visibility and a lot more. All these activities of campaign management ensure the effectiveness of it.
Domain Name Registration
As per your necessity, we secure you a desired domain name (pending availability). The domain will be registered in your name with your information and you will be the only registrant contact on file.
Our domain name registration process involves the following
1. Free URL Forwarding
2. Free Domain Parking
3. Free Name Server Changes
4. Free Handle Changes
5. Free Mail Server Pointing
Web Hosting
We at Trusstechnosofts offer both Windows and Linux hosting services. Our web hosting services includes shared hosting, virtual dedicated hosting and dedicated hosting through different servers, such as application server, database servers, transaction servers, streaming server, content management servers & hosting servers.
Our Hosting Packages include:
1. 99.9% Uptime Guarantee
2. India hosted servers to reduce number of hops required to reach your site
3. Unlimited Data Transfer
4. Dual Xeon – Dell Servers
5. 24*7 Telephonic Support
6. 24*7 CRM Support
